About Rank
Rank has been entertaining Britain since 1937 and now serves over 2.7 million customers per year. Its unique blend of experiences, branded venues and digital channels include over 100 Grosvenor Casinos and Mecca bingo clubs across the UK. Rank Interactive is its digital channel, offering online bingo, casino, slot gaming, poker and sportsbook. Internationally, Rank operates two gaming brands that serve the Spanish market. Nuvei has been Rank’s principal payments provider since 2013.
The Challenge
The implementation of PDS2 legislation posed a significant challenge to both operators and customers within the iGaming sector due to new authentication requirements. Like many in the industry, Rank was concerned about the impact 3DS2 could have on the consumer experience, placing additional friction into the checkout and negatively affecting player deposit revenues.
The Solution
Nuvei worked closely with Rank to optimize payments performance, qualifying large volumes of low-risk transactions for frictionless flow whilst managing high risk deposits with authentication step-ups, delivering a single view of data across markets.
The Results
Checkout friction was mitigated while customer experience, deposit values and revenues were protected, highlighted by the steady approval rates Rank experienced after PSD2 was implemented. In the last four years alone, Rank transaction volumes have enjoyed an average 17% year-on-year growth, despite the major regulatory change posed by PSD2 regulation.
Key Achievements
- A long-term relationship with Nuvei has enabled Rank to transform its business as commercial goals, customer needs and technology have presented new challenges and opportunities.
- Optimized its payment operations with fraud protection to reduce costs without impacting the user experience.
- Enhanced customer satisfaction by offering innovations as they emerge to market, such as speedy payouts as part of a satisfying and seamless user experience. As a result, Rank can be assured that Nuvei has the latest technology as it emerges, enabling the company to be amongst the first operators to market.
